Commissioned by McCann for Maybelline, this social campaign launched the new Sunkisser Blush with GK Barry.

The brief was to create a social-first film that felt spontaneous and energetic, using a small, agile crew to follow GK Barry naturally through a Boots store before opening hours. While much of the shoot embraced a run-and-gun style, several key moments required a more considered cinematic approach.

As the Sunkisser Blush opens, a warm shaft of sunlight falls across GK Barry's face before the store transforms into a tropical world, with palm trees, beach elements and large-scale visual effects taking over the space. As Director of Photography, my role was to create lighting that felt completely natural while giving the VFX team a strong foundation to build on in post.

It's a great example of how carefully planned cinematography and visual effects can work together to create something that feels playful, seamless and effortless on screen.