Mastercard BRIT awards

As one of the cinematographers on Mastercard's BRIT Awards campaign, I worked with the production team to document a creative initiative developed in partnership with McCann and The BRIT School.

Over several months, our crew followed students from a range of creative disciplines as they developed ideas, responded to briefs and worked towards producing a national advertising campaign. We were there from the earliest stages of the project, capturing everything from the initial brief and announcement through to the final studio production.

What made the project particularly rewarding was the opportunity to document an entire creative journey rather than a single event. Watching ideas evolve, seeing students collaborate across disciplines and ultimately witnessing the campaign come to life provided a unique perspective on the creative process.

The project culminated in a large-scale studio shoot, bringing together months of development, planning and collaboration. Being involved from the very beginning allowed us to create a visual record of the project as it unfolded, capturing both the creative process and the people behind it.